Hello, I’m Iniobong.
I know, I know. Few people get the pronunciation right. So I let people call me Ini. Kinda like Jon for Jonathan, but if you’re feeling adventurous, it’s pronounced I-ni-o-bong.
I’m a polymath, and while that is a blessing now (I’m not convinced yet), to my teenage self, it was a curse. So much so that settling on a course to study at university was difficult. A year after high school graduation, I chose Statistics.
I began my career teaching Maths in a local high school. I love Maths, but I realized I didn’t want to spend the rest of my life teaching Maths in any high school. It was rote to me. And it didn’t challenge me enough.
I soon discovered the sea of writing online, and I plunged headlong into it. During that time, I have worked with amazing clients like Neil Patel, Infobrandz, Applause, and BranchTrack, to name a few.
It’s six years since I first made that plunge, and last year, my content strategy and execution made a client $521,000 in a year. For the first time, I experienced directly how powerful the right content strategy can be.
I was contracted to an agency then, so the client was a “side” client. Turns out the agency knew my worth, even more than I did because I was the agency’s highest-paid writer and content strategist for two years until I left.
This site is a pivot from the first one I used for six years. It was a personal development blog-cum-freelance writer website. With the first site, I figured I didn’t want to wait for long to start making money online. So I slapped a “hire me” page on it and stopped updating the personal development blog.
I can only imagine my prospects’ thoughts when they visited my “hire me” page and tried to navigate to my blog then. Well, enough about me…
You’re working hard at content marketing, but you can’t justify your budget since there’s seemingly no ROI no matter what you’ve done. This content thingy is working for others apparently, but not you.
You’ve hired writers or agencies who pitch content ideas off the top of their heads. They eventually create content for you. Months pass, heck, even years sometimes, and after that initial spike of traffic, nobody knows those posts exist on your site.
I understand. I was once that writer myself. I pitched content ideas that stood no chance of ever ranking on search engines, and clients gobbled them. Because they didn’t know better. Sadly, neither did I.
It doesn’t end there–they paid me good money to turn those ideas into blog posts for them.
If it’s any consolation (it shouldn’t be), many brands out there are just like you. Or even worse. A study by Ahrefs shows that 90.63% of content online gets no search traffic from Google. What’s more? 5.29% of them only have a whopping ten visits per month or less.
You’ve seen firsthand what those numbers mean on your site. But you’re tired…
You’re tired of seeing part of your marketing budget go down the drain because of content marketing. You’re tired of trial and error with your content marketing. You’re tired of jumping on “content marketing trends” hoping they’ll finally work for you.
I can help you.
I can help you create the right content strategy and content that generates traffic, leads, and revenue years after we stop working together. It may take some time and money to correct your processes, but it’s not completely undoable.