You’re probably no stranger to the formulaic “problem>solution>result” case studies that often include a sentence like “X used Y solution and had a 500% increase in sales.” Okay, that’s an exaggeration, but you get the point.
Still, businesses keep churning out these formulaic case studies because those case studies work. At least most B2B marketers know this. Data from the Content Marketing Institute shows that 69% of B2B marketers use case studies, compared to only 20% of B2C marketers.
For customers, your case studies:[Read more…] about How to Write A Marketing Case Study that Generates Leads and Wins Sales